How to set up a leaflet distribution business that doesn’t completely suck.
Considering an exciting new venture? With very little start up costs this type of business appeals to many looking for a first or side business.
To set up a leaflet distribution business requires information, knowledge and if you want to succeed, a passion for ongoing learning. Due to the relative ease of starting such a venture, a whole lot of companies exist offering the same “fully guaranteed, GPS tracked deliveries”.
To stand out and make headway, you need to set your standards higher than any of the competition. You need to be meticulous, customer focused and driven. Here’s five pointers we’ve put together following nearly five years experience in the game:
You need to give a sh!t
Your clients are everything! They put their trust into you, pay your distributors wages, pay your wages and keep you in business. You need to value and respect them. A big difference lies between a passionate business and a business. Let your enthusiasm shine through and add value wherever possible.
The success of each campaign boils down to results. during your first year you will start to figure out what’s working and what’s not. This knowledge can be passed onto your clients to ensure they are getting the highest results possible on each drop.
Continued success partly depends on repeat custom and building long term, meaningful business relationships.
A DIY attitude
Your new business will benefit greatly if you are committed to learning how to do most things yourself. An abundance of blog posts and videos will tell you how easy it is to set up a leaflet distribution business. Whilst this is true in some part, there’s a lot more to it than simply organising, arranging and completing a leaflet drop.
Your logo, branding, website, SEO, graphic design skills, print knowledge, advertising, blogging and content marketing all need to be taken into consideration. The more of this you can do yourself, the healthier your income becomes. Learning all of the above is completely achievable over time and with the right mindset. Books, blogs, tutorials, courses and videos are all at your fingertips.
Offer premium quality printing
Print will play an essential role in boosting your profits once you have set up a leaflet distribution business. Although many of your clients will already have their leaflets printed, around 40 to 50% will happily let you take care of it all. It often makes it much easier for both parties.
Clearcut Print Studio can handle all of your print orders with an ongoing discount. That discount means you can make further profits by adding a mark up. Once the order is placed, we’ll print your flyers or leaflets and they will be sent to yourself with free UK delivery.
Be prepared for when things go tits up
Because they will. It’s inevitable. Relying on so many distributors will have it’s ups and downs to say the least. New starters disappearing from the face of the earth with the thousand leaflets you dropped with them. A distributor thinking they can get away with dumping the leaflets. Maybe they change their mind after delivering a hundred or so. Missed deadlines for any number of elaborate excuses.
Eventually you’ll work out who the most efficient and reliable members of the team are. Your focus can then be solely in that direction. Thank and reward them as much as you can. Trust me, these are the people that will make your life a whole lot easier.
The key takeaway here is to be prepared for this sort of stuff to happen. Step in and deliver yourself when you need to and most importantly, be honest with your client. If something has gone horribly wrong that you can’t fix immediately, the worst thing you can do is to try and cover it up. Let them know what has happened and what you are doing to resolve the situation. We’re all human and they will appreciate your honesty, rather than finding out that you have actively tried to keep something from them.
Become an expert
Immersing yourself within the industry will, over a period of time give you all of the knowledge you need to succeed. With knowledge comes expertise. Never get complacent once you reach a point in the business that you are happy with. There’s still more to absorb, room to innovate and push further ahead of the competition.
Once established as a reliable, trustworthy and knowledgeable company with a proven track record, there will be less need to compete on prices. You certainly won’t want to be aiming to be the cheapest option in your area, but you will be the best.
So what are you waiting for?
That quote about if you wait until you’re ready you’ll be waiting forever. Yeah that! If you’re prepared to put in the hard work, embrace the ups and downs and set the standards high, you’re ready to set up a leaflet distribution business. The first six months to a year will be a steep learning curve, but that’s all part of the excitement.
Need further advice and guidance? Drop us an email.
As well as providing your print we can assist with your logo and branding, as well as your clients flyers designs.
We’re a Derby, Derbyshire based leaflet distributor, commercial printer and graphic design studio. We help UK based businesses become visually noticeable.